Victoria Labalme - Renowned Communications Strategist and Hall of Fame Speaker.

Victoria Labalme – Renowned Communications Strategist and Hall of Fame Speaker.

Attendees at the National Reservation Economic Summit (National RES) in March are likely to get a lightning bolt of inspiration the very first day, when renowned communications end entertainment expert Victoria Labalme gives the keynote address.

National RES 2013, March 11th-14th at the Mandalay Bay Resort and Casino in Las Vegas, promises to present myriad insights and opportunities to benefit businesses across Indian Country. Informative talks and panel discussions, a dynamic Business Tradeshow, an expanded Procurement Expo, and countless networking opportunities are the staples. Beyond that signature fare, a stellar lineup of speakers will deliver unique insights that, if employed, could help transform everyday business into extraordinary success.

 Labalme has coached Fortune 100 executives at Microsoft, Starbucks, McDonalds, Oracle, Intel, Verizon and many other corporations.  She delivered a keynote address at the first Regional Reservation Economic Summit in Tulsa, Oklahoma (RES Oklahoma) last fall, and she’ll be giving the opening keynote address at National RES on March 11, in Las Vegas.

She bases much of the content for her presentations on the idea that each person is multi-faceted, a storehouse of talents and interests that too often get silenced in a misguided aim toward success.

“Inside of every person are gifts and talents that are going untapped. It’s my mission to bring that out because it’s a gift to the world and it belongs out there,” she says.

She conveys this key idea through several presentation themes. In “The Prism Effect,” for example, she points out that as businesspeople, we too often silence parts of ourselves that could otherwise provide opportunities to connect with others, especially clients. She uses the example of a businessperson who likes to play the drums, but who figures that’s incongruous with a professional image: “If you’re a salesperson, rather than just hiding that, why don’t you keep a pair of drumsticks on your desk?” Every once in a while, she says, a client will show up who also loves the drums or who has a relative who plays.

“That bond,” she points out, “is going to go a lot further than any brochure you would hand out. What people hunger for is that connection.” She believes those connections are some of the best catalysts for business.

Another of Labalme’s themes, “The Through Line,” embodies the concept that a narrow focus on goals can actually be an impediment to success.

“This bucks the trend and myth of goal-setting,” she says. “I think we can get really distracted and off-base when we focus on goals.”

Rather, she believes, “some of the best successes have come through unexpected situations. Why you’re doing what you’re doing, the motivation and intention behind it, that is ultimately your message to the world. When you reconnect with why that really matters, it will take you to places you wouldn’t expect.”

And when you look at the most successful entrepreneurs and visionaries, she says, much of their prosperity came through unexpected twists and turns.

“You don’t always have the full answer,” she elaborates, in a post on her blog. “I think if you go where the energy seems right, even if it doesn’t make sense, you’ll find where you’re meant to be.”

Labalme says she frequently draws inspiration from the organizations she addresses – and the National Center for American Indian Economic Development, the organization behind National RES, is no exception.

“I like the amount of heart in the room,” she said. “This is a group that’s interested in growing, and it’s a population that’s gone through some challenges. And like all populations that have gone through that, they are very aware – and sensitive in the best of ways.”